More than a Car

Find out what secrets people have in their Cars across Australia.
Begin

Beyond the Road – What Aussies Do in Their Cars (Besides Drive)

Your car: your lounge room, your office, your therapist

78% of Australians listen to music in their car when parked

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60% of Australians have a snack or meal when parked

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47% of Australians park somewhere peaceful to enjoy the view

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38% of Australians take a nap when parked

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Car Time = Me Time

Sometimes you just sit there, and that’s enough

65% of Aussies say they sometimes or often sit in their car without going anywhere at all. Why? To breathe. To think. To just be

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“My car’s the only place I can hear myself think.”

“After a hard day, I park up and just chill.”

“It’s where I can reset in silence.”

“My car’s the only place I can hear myself think.”

Strange Cargo – What’s Hiding in the Boot

A change of clothes, crystals, and a camera – just in case

A Blanket

58%

58% of people keep a blanket in their car boot.

Change of clothes

58%

58% of people keep a blanket in their car boot.

Camera

58%

58% of people keep a blanket in their car boot.

Crystals

58%

58% of people keep a blanket in their car boot.

Emotional Miles – The Heart of the Car

We’re not saying you’re in love with your car… but you might be

61% of Aussies say they have an emotional connection to their car. Some even give it a name. Some say it’s their best mate. Some think it has a personality.

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40%

Have named their car

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23%

Say their car is a girl

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18%

Believe their car has a mind of its own

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Confessions from the Car Seat

If your car could talk, what would it spill?

From secret smokes to late-night cries, your car’s been through it all. Here's what Australians admit their car would know about them:

Sometimes I cry in my car

58%

I nap during work hours

18%

I dive into a secret stash of snacks

24%

I get road rage

36%

I talk to myself

15%

All the Feels – How the Car Makes You Feel

Safe. Relaxed. In control.

Your car might just be your safest space. Here's how Australians feel when it’s just them and the road:

62% of Australians feel safe in their car when alone.

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55% of Australians feel safe in their car when alone.

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50% of Australians feel safe in their car when alone.

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Only 12% of Australians feel in control when in their car alone.

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Find out your car personality

Take the quiz to find out what car personality you have.
Find my car personality